WHAT IS CBD?


CBD stands for cannabidiol, a naturally occurring phytocannabinoid in the hemp plant. Unlike the well-known chemical compound, THC, there are no psychoactive effects when consuming CBD. The flowers and leaves of the hemp plant contain CBD in large quantities, along with other cannabinoids. 

Phytocannabinoids like CBD are able to communicate with nearly every organ and system in our body via the Endocannabinoid System (ECS). The role of the ECS is to help us achieve homeostasis, or balance within the body.


WHAT IS THE ENDOCANNABINOID SYSTEM?


The Endocannabinoid System, or ECS, is a biological regulatory mechanism. Researchers discovered the ECS in the early 1990s and have spent the last few decades investigating its role and functionality in the human body.

Over time, they found that the ECS consists of enzymes, endocannabinoids, and cannabinoid receptors. These receptors are referred to as CB1 and CB2. Compounds from the cannabis plant, like CBD, can indirectly impact CB1 and CB2.

When cannabinoids from food and hemp-derived products enter the body, they can activate the ECS through their interaction with the cannabinoid receptors. In turn, this promotes homeostasis or internal well-being.